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Proctor & Gamble and United Way- As shown in the video above, Cincinnati spoken-word artist Siri Imani released a video featuring a powerful piece that speaks to how United Way of Greater Cincinnati has helped her and our region to thrive.

Imani, known for her work with Triiibe as well as her solo work, discusses how her journey toward community change sometimes seemed lonely, and she came to realize United is the way to change.

United Way of Greater Cincinnati played a key part in the region’s COVID-19 response and recovery, working with Greater Cincinnati Foundation to activate a regional response fund that raised and distributed more than $7 million into the community in a matter of months. United Way kicked off its annual campaign early to continue its COVID-19 work and is in the midst of a summer sprint to raise $10 million by Labor Day – a meaningful start to the goal of raising at least $50 million by the end of 2020. Procter & Gamble CEO David Taylor is this year’s campaign chair. Support United Way’s community work with a donation or by texting “waytohelp” to 50503.

Among the other work United Way is doing to help during COVID:

• Allowing United Way agencies to access early allocations for help with emergency relief.

• Establishing its 211 Center as a one-stop shop for COVID relief.

• Reaching out to non-traditional partners (faith-based and community-based organizations) to ensure relief work hits all communities.

• Delivering iPads to help isolated seniors connect with their families.

• Establishing a partnership with Hamilton County Job and Family Services, as well as other partners, to deliver $160,000 in gift cards directly into the hands of vulnerable families

• Connecting United Way 211 and Meals on Wheels to proactively reach out to seniors living alone and inquire if they need social services.

• Delivering 1 million masks and sanitizer to organizations throughout our community for distribution to neighborhood residents.

Imani ends the video on a powerful note we should all listen to- "The United Way shows we are all branches on the same tree and sometimes we just got to grow together to notice it, if we decide as a community we don’t like what we see, we must fight. For a tribe like mine, we choose to do it united.”

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